Written by Ellen Curtis for San Luis Obispo Chamber's Relocation and Referral Guide, 2016-2017

Cal Poly Corporation’s Director of Marketing & Communications, Ellen Curtis, wrote a feature article for the annual San Luis Obispo Chamber Relocation and Referral Guide.

Leveraging your employees as brand ambassadors online, or utilizing “employee advocacy” as it’s known in social media circles, is one of the hottest topics in marketing these days. A quick search on Google revealed there were more than 57 million results for this marketing term.

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